HME News

JUN 2017

HME News is the monthly business newspaper for home medical equipment providers. This controlled circulation publication reaches 17,100 home medical equipment services providers, including traditional HME dealers & suppliers, hospital- and pharmacy-o

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Smart Talk 8 www.hmenews.com / june 2017 / hme news Social Media e fficiencie S The Trusted Source For High-quality, Ostomy & Continence Care Products We've taken feedback from Providers & End-users to enhance this product — WITHOUT RAISING PRICES! Your Solution To Ostomy & Urological Profitability Provide a sample to your customers today. They will love the changes! Call 877.726.4400 for more information! Securi- T ® USA We are Continually Enhancing Our Products to Satisfy Your Customers & Improve Your Profitability • Count on Securi-T USA for: • User-friendly, American made products • The latest advances in materials & technology • Premium ingredients • Proven product performance • High customer satisfaction • Reimburseable-friendly with most major payor sources NEW Lift & Connect™ Flange System lifts, allowing finger-tip access between the wafer and flange. Now available on all Securi -T USA 2-piece wafers. NEW FEATURE SAME PRICE PEC O MEDICAL, INC. Securi-T ® USA + Target the right consumer By Katlyn Bourget Q. Should i be using social media to advertise my business? a . In the age of social media, the way consumers engage with busi- nesses and products has changed. e valuate business processes By Melissa Koza K Q. i s your business prepared to grow and scale profitably? a . While you've been staying on top of clinical best practices and regulatory issues, you haven't had time to evaluate your business processes and check out some of the latest technology advance- ments that can actually help you significantly improve efficiencies. As more physician groups, health systems and payers rec- ognize the cost savings of home infusion over inpatient services, the industry is expected to grow 10% annually over the next five years. That's a $26 billion market. Is your business prepared to capi- talize on this growth, and grow profitably? Many providers are starting to see this growth, but they are also starting to recognize that their business systems, processes and resources are still using an archa- ic means of communication and patient support. These out-of- date tools and processes result in: 4 Hundreds of hours of lost productivity among staff mem- bers playing phone tag with patients and other staff members; 4 Thousands of dollars being held-up while waiting on paper- based signatures and verbal authorizations; and 4 Many frustrated referral sources who expect high patient satisfaction and adherence rates. Home infusion providers who have not modernized their businesses are leaving massive amounts of money on the table and are at risk for missing the opportunity to catch this growth wave. Demonstrating your ability to deliver care efficiently is becom- ing a standard by which more physicians, health networks and payers measure their referral part- ners. hme Melissa Kozak is CEO of Citus Health. Reach her at Melissa.kozak@citush- ealth.com Where once a disgruntled customer had to call to leave feedback, now they can simply leave a review on Facebook or send a tweet about their experience. Not only are con- sumers using social media, but statistics show that they are using these platforms to make healthcare decisions by reading reviews, per- suasion by advertising, and asking their friends and family for recom- mendations. Social media advertising allows you to not only get your content in front of consumers, but the right consumers. By advertising in this way, you have the ability to target your ads by location, demograph- ics, behaviors, interests and more. This type of targeting ensures that you are not only sharing your products and services, but you are sharing with decision makers and helping them make their way down the sales funnel, while at the same time increasing traffic to your website and amplifying your search rankings. In one example at Pediatric Home Service, we incorporated social media ads as an element of a campaign promoting our infu- sion service. We specifically tar- geted parents of a certain age, with children of a certain age, who were interested in medical diagnoses that would require infusion. Not only did this get us in front of the right audience, but we were able to serve them content tailored specifically to their needs. Our ads led them back to our website where they then signed up for our newsletter, giv- ing us another way to keep in con- tact with these potential customers. If you are not using social media advertising for your business you are missing an opportunity to be reactive and communicative, while nurturing and maintaining relation- ships. hme Katlyn Bourget is digital & PR specialist at Pediatric Home Service. Reach her at kjbourget@pediatrichomeservice.com

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