HME News

DEC 2017

HME News is the monthly business newspaper for home medical equipment providers. This controlled circulation publication reaches 17,100 home medical equipment services providers, including traditional HME dealers & suppliers, hospital- and pharmacy-o

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Smart Talk 10 www.hmenews.com / december 2017 / hme news patient data hipaa security FREE Webcast www.hmenews.com/webcasts Register online today: Gary Long Chief Business Development Offi cer Brightree Rick Rector Publisher HME News Presenter Moderator Learn how to save time and money with an automated resupply process Resupply has traditionally consisted of many manual processes, and nowadays HMEs simply don't have the time and resources to focus on these time-consuming areas, such as chasing down and verifying documentation. The truth is, HMEs need a helping hand because these areas are too important to ignore—for their business as well as their patients. Sign up for this free webcast and learn how to transform your manual resupply "have to's" into an automated moneymaker with Brightree ® 's ConnectPRO program. You'll learn about metrics, tools and best practices available for your HME business. The ConnectPRO is comprised of the perfect combination of technology, cost-effective outsourcing services, and the industry's fi rst resupply-focused data warehouse. ConnectPRO is a game-changer for your resupply business because it helps you: • Manage patient compliance • Retain more patients in your resupply program • Increase resupply revenue per order • Engage and educate patients on health benefi ts of resupply • Manage resupply orders fast, accurately and cost effectively • Strengthen relationships with referral sources as you assist them in delivering successful patient outcomes Resupply: Metrics, Tools and Best Practices Thursday Dec. 7 2 pm ET BROUGHT TO YOU BY: Give gift of security By E BB a Blitz Q. h ow can i protect my data when traveling? a . Many of us are traveling over the holiday season and taking our laptops and devices with us. And sometimes those devices don't make it home. In a single month in 2015 the TSA at Los Angeles International Airport found 154 laptops, 98 cell phones and 18 iPads. When faced with the loss of a laptop people often think their biggest challenge is restor- ing data, but that's just part of the problem. It's also important to protect the data on the lost device. Eighty percent of infor- mation theft is due to lost or sto- len devices. About 50% of net- work intrusions are performed with credentials gathered from lost or stolen devices. When it comes to IT security, there is only one way to make sure that no one but you can read your information, and that is to have your computer's hard drive encrypted. This means that infor- mation cannot be read without the correct encryption key. Trying to hack into an encrypted com- puter leaves the perpetrator with useless so-called cipher text— just ones and zeroes in no partic- ular order. If a perpetrator tries to log in with the wrong password, the computer shuts down after five failed attempts, and infor- mation remains encrypted on the hard drive. This technology will keep you and your custom- ers' information protected. This year, give others the same peace of mind. Instead of send- ing a holiday card to customers and business partners, send them a note saying, "We think cyber- security is important—we hope you do, too. Our gift to you is assurance that we are protecting shared data." Don't ruin the holidays by not knowing who has your data. hme Ebba Blitz is CEO of AlertSec. Reach her at ebba@alertsec.com. Become consultative By Ryan Ball Q. h ow do i use patient data to create a marketing plan? a . The first step in creating a direct-to-patient marketing pro- gram is to focus on data col- lection. Collecting data and obtaining written permissions from patients to contact them about not just medically neces- sary resupply-type items (some- thing all HME providers should be doing), but also other prod- ucts that have proven effective for patients that utilize the HME item. Providers who, oftentimes, manage the health of thousands of patients suffering from chron- ic or debilitating disease, must become consultative in recom- mending products or services that will help improve the health and well-being of the patients they serve. To adequately and efficiently communicate with the patient population, HME providers must first collect all relevant con- tact data as part of the patient onboarding process, including home and/or cell phone number, email, address, etc. Soliciting the best contact method requires an understanding of how a patient wants to be contacted and will improve your contact rate effec- tiveness. Younger patients typi- cally want a text message or email, while seniors gravitate toward a live phone call or visit. After creating a follow-up communication plan for each patient, HME providers can establish a relationship to help manage their resupply timing for products like CPAP and oxygen. In addition to offering covered resupply items, such as masks and tubing, patients using these products also typically ben- efit from wipes, pillows, liners, cleansing machines and other items that can strengthen the relationship with the patient and generate additional revenue for the HME provider. hme Ryan Ball is director of VGM Market Data. Reach him at ryan.ball@vgm. com.

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