HME News

AUG 2018

HME News is the monthly business newspaper for home medical equipment providers. This controlled circulation publication reaches 17,100 home medical equipment services providers, including traditional HME dealers & suppliers, hospital- and pharmacy-o

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W H E E L C H A I R A C C E S S O R I E S PA G E X X VOLUME 24 — NUMBER 8 AUGUST 2018 $7.00 HME NEWS POLL ■ MedPAC report on orthotics contains some good news, says Todd Eagen of OPGA. See page 16. N E W S ■ Court: Appeals system unfair. PAGE 3 ■ Heartland Conference wrap-up. PAGE 3 ■ Seema Verma calls current bid structure 'unsustainable.' PAGE 4 S M A RT TA L K ■ This month, our columnists tackle self- auditing, credit card policies and more. PAGE 8 L E G A L ■ Loosening the Stark Law could be a double-edged sword, says attorney Jeff Baird. It may increase effi ciency, but it may decrease competition. It's a natural tug-of-war resulting from the push toward coordinated care. PAGE 3 ■ Product Spotlight: Check out the latest in connected care technology like the Belle medical alert device from Freeus. See page 18. ■ Did you submit comments on the IFR? See results on page 22. DEPARTMENTS PROVIDERS ■ Reliable Respiratory 'quarterbacks' path to success. PAGE 11 ■ Retail spurs growth at AZ MediQuip. PAGE 11 ■ Senior Needs eases access issues. PAGE 11 MOBILITY ■ VGM Live at Home Pro goes 2.0. PAGE 14 ■ DMERT launches CRT tech program. PAGE 14 ■ Round 2 in fi ght for manuals. PAGE 14 RX & SPECIALTY PROVIDERS ■ Marketing grows resupply biz. PAGE 16 ■ Medicaid expands vent coverage. PAGE 16 ■ CMS changes course on CGMs. PAGE 17 VENDORS ■ Prometheus Group rebrands. PAGE 20 ■ MED Group separates services. PAGE 20 ■ UPODS marries comfort, compliance. PAGE 20 CMS upends competitive bidding NEW CASH CROP? Providers consider cannabis 'Look at these faces' Six children received new adaptive tricycles from Rifton Adaptive, scooters from Golden Technologies and a robotic feeding device from Obi at the Heartland Conference in June. Blackburn's sees steady growth in accessibility BY LIZ BEAULIEU, Editor WASHINGTON – All Medicare-enrolled HME providers are back in busi- ness starting Jan. 1, 2019. CMS stated in a July 18 proposed rule that when the current competi- tive bidding contracts expire Dec. 31, 2018, any Medicare-enrolled provider will be able to provide DMEPOS items t o b e n e f i c i a - ries, until the agency initiates that next round of the program with significant changes. "This is anoth- er indication that the program is broken and needs to be fi xed," said Tom Ryan, president and CEO of AAHomecare. "CMS is, once again, talking about the need to make sure the DME benefi t is viable and the need for stakeholder input." The proposed rule follows a May 11 interim fi nal rule that reinstated 50/50 blended reimbursement rates in rural areas from June 1, 2018, through Dec. 31, 2018. Any Medicare-enrolled provider may be able to provide DMEPOS items on Jan. 1, but they'll have to do it at the current rates in bid areas, non-bid areas and rural areas. "There are a lot of non-contract suppliers out there that still exist," BY THERESA FLAHERTY, Managing Editor M ARIJUANA HAS long been the province of hippies, but some say CBD prod- ucts may provide a new market opportunity for HME providers. "CBD is just another way to treat people more naturally than the typical pharmaceuticals," said Marcus Suess, co-owner of Fletch- er, N.C.-based Remedy Health & Wellness, which began offer- ing CBD products in 2017. "The majority of these people have been down a long road already. They've run out of options on that side." CBD (cannabidoil) is a com- pound found in marijuana that alleviates conditions like pain, seizures and anxiety, but it does not create a high or produce side effects. It comes in many forms, including oils, tinctures, topical creams and edibles. BY LIZ BEAULIEU, Editor TARENTUM, Pa. – The home acces- sibility division of Blackburn's Medical recently received the "Heavy Hitter Award" from Har- mar, another sign that business has been good for the company. In fact, sales for the division have grown 15% to 20% per year since its launch about 10 years ago, according to com- pany offi cials. "Blackburn's is so diverse and we're a small part of the com- pany, but we've grown steadily and we hope to continue to grow and be a viable part of the company," said Joe Novostat, who handles sales and market- BY LIZ BEAULIEU, Editor MILWAUKEE – June was a big month for Motivo: The company round- ed out nearly $5 million in fund- ing and launched its Tour Walker nationwide. Here's what Jeremy Knopow, co-founder, had to say about why Motivo has hit a nerve in a prod- uct category that he says hasn't seen much in the way of innova- tion for decades. HME NEWS: Motivo announced in June that it had completed $950,000 ing for the division. Since one of Blackburn's main businesses is complex rehab, accessibility was a natural extension for the company, offi - cials say. The division focuses Motivo bets on consumers 'It's complementary to a lot of products we do,' says Chris Rice. 'People are warming up to the idea' BLACKBURNÕS has an Accessibility Center, a show- room in a shopping mall that features lifts, ramps and more. C O M P E T I T I V E B I D D I N G U P D AT E PA G E 1 7 C A N N A B I S C A S H C R O P PA G E 1 2 M O T I V O T O U R W A L K E R PA G E 2 1 Tom Ryan B L A C K B U R N ' S M E D I C A L PA G E 2 1 T H E B U S I N E S S N E W S P A P E R F O R H O M E M E D I C A L E Q U I P M E N T P R O V I D E R S W W W . H M E N E W S . C O M

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