HME News

AUG 2018

HME News is the monthly business newspaper for home medical equipment providers. This controlled circulation publication reaches 17,100 home medical equipment services providers, including traditional HME dealers & suppliers, hospital- and pharmacy-o

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Page 29 of 32 Rural health care: Where technology and home care must meet Rural communities are historically underserved by the medical community, with residents there facing everything from lack of available providers to limited access to healthcare equipment and services. Complicating issues: Rural residents also face higher rates of several conditions, including diabetes. Many of these conditions, however, are highly suited to home-based care, presenting unique opportunities for companies willing to stay in or enter this marketplace. What's more, the remarkable recent growth and expansion of telemedicine, remote patient monitoring and mHealth have made caring for rural residents more effi cient and economical. In this session, Dr. Jacob Warren will discuss the: • status of and dynamics surrounding rural health • evolving solutions to address rural health challenges • ongoing technological needs in rural health • ways in which the evolving healthcare system and marketplace will affect rural populations • future directions in rural health. Specifi c emphasis will be placed on opportunities for home-based care. Presenter: Dr. Jacob C. Warren, PhD, MBA, Rufus C. Harris Endowed Chair at Mercer University School of Medicine, and director of the Center for Rural Health and Health Disparities M&A: The case for buying Analysts have predicted that 2018 will be an active year for M&A in the HME industry—a trend driven not necessarily by the nationals but by smaller and regional players. We've assembled a panel of four providers that differ in size, geography and product mix to tell us how and why, despite numerous industry challenges, they're buying. Moderator: Bradley Smith, managing director and partner, Vertess; Panelists: John Cassar, CEO, SuperCare Health; Erik Mickelson, CEO, Howard's Medical Supply; Andrew Amoth, corporate development manager, Aerofl ow Healthcare; Alan Rudy, CEO, Good Night Medical The competition: The anti-Amazon approach to beating Amazon So many healthcare businesses are obsessed with the "Amazon effect." And with good reason: the giant e-tailer has made a number of moves in the healthcare space, including teaming up with JP Morgan Chase and Berkshire Hathaway on a yet-to-be disclosed initiative, securing approval as a wholesale distributor in numerous states and offering a Prime discount for Medicaid recipients. But where others see the apocalypse, Justin Racine sees opportunity. In this session, you will learn the "anti-Amazon" approach and how, by leveraging your unique experience and knowledge to create something it could never replicate, you can keep the e-tailer's hands off your customers. Speaker: Justin Racine, director of marketing and eCommerce, Geriatric Medical 2018 Educational Program, (continued)

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