HME News

DEC 2018

HME News is the monthly business newspaper for home medical equipment providers. This controlled circulation publication reaches 17,100 home medical equipment services providers, including traditional HME dealers & suppliers, hospital- and pharmacy-o

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■ Gregg Timmons and Apacheta were among the exhibitors at this year's Medtrade. See story below. ResMed pegs POC for release in early 2019. . . . . . . . . . . . 1 Brightree digitizes provider-patient communication . . . . 20 Q&A: Sandra Cannally of The Compliance Team . . . . . . . 20 Pride Mobility hosts mentoring day. . . . . . . . . . . . . . . . . . 21 Vendors 20 HME NEWS / DECEMBER 2018 / WWW.HMENEWS.COM BRIEFS Brightree software integrations abound NEW YORK and ATLANTA – Parachute Health's e-prescribing platform will be integrated into Brightree's cloud-based software, improv- ing the ordering and fulfillment process for HME providers, the two companies say. The integration means providers will be able to connect orders received from Parachute's e- prescribing platform directly into Brightree's claim management/billing software, reduc- ing costs and increasing revenues, accord- ing to an announcement...Referral data from Brightree will be seamlessly integrated into PlayMaker as the result of a new strategic relationship between the two companies. The result: "powerful performance analytics to inform strategic decision-making," ac- cording to a press release. PlayMaker com- bines in-depth and timely market and referral data with customer relationship manage- ment tools to improve visibility and market performance for post-acute care providers... Stratice Healthcare has integrated its eOr- ders Plus into Brightree's ePrescribe solution to allow HME providers to receive and initiate fully electronic eOrders. Brightree customers will now be able to receive complete eOrders directly from prescribers, and streamline and expedite resupply or renewal orders, accord- ing to a press release. McKesson gets new CEO SAN FRANCISCO – McKesson Corp. has an- nounced that John Hammergren, chairman and CEO, will retire March 31. The com- pany's board of directors has unanimously selected Brian Tyler, currently president and COO, to succeed Hammergren as CEO, ef- fective April 1. Tyler will remain president. Ed- ward Mueller, currently the lead independent director on McKesson's board, will succeed Hammergren as independent chairman of the board, also effective April 1. ResMed becomes platinum sponsor SAN DIEGO – ResMed has stepped up its sup- port of AAHomecare, moving from a gold- level to a platinum level corporate partner— the highest sponsorship level for the associa- tion. "ResMed is committed to working with our partners on sustainable reimbursement programs," said Larissa D'Andrea, ResMed senior director of government affairs. "We're encouraged by the progress made on com- petitive bidding reform—this great work must continue." Parent company of GCE Healthcare acquired ANNAPOLIS JUNCTION, Md. – GCE Group, the parent company of GCE Healthcare, has been acquired by ESAB Welding & Cutting Products. GCE, with headquarters in Malmo, Sweden, employs more than 900 people and offers solutions for general industrial, health- care, high-purity, and science and research applications. GCE Healthcare entered the U.S. market in 2016 with a portable oxygen concentrator under the Zen-O brand. MEDTRADE LOOKBACK Manufacturers take center stage New mobile app automates and simplifies how providers connect with their patients, company says Brightree launches digital hub Judges flip for Flyp The Flyp nebulizer from Convexity Scientific came in first place in this year's Innovative HME Retail Product Awards. The DFree from Triple W, a wearable device that can track the pro- gression of bladder movements using non-invasive ultrasonic sensors; and the Jazzy Air 2 scooter from Pride Mobility won second and third place, respec- tively. Representatives from seven com- panies made their case to attendees and judges, who voted on their top three choices. "It was a difficult choice," said Maria Markusen, director of develop- ment, VGM Retail, and one of three judges. "The presentations were really good, and all of the seven finalists could be paired with other items to grow revenues." The companies were judged on how they contribute to quality of life and how they would work in a retail environment. They were also judged on the marketing support provided to providers, innovation, functionality, qual- ity/durability, aesthetics/style, ease of retail set up, and pricing. The awards are sponsored by HomeCare magazine. Pictured: Geoff Matous, chief com- mercial officer, Convexity Scientific. 'You may be accredited, but are you exemplary? M E D T R A D E S E E N E X T PA G E S A N D R A C A N N A L LY S E E N E X T PA G E BY LIZ BEAULIEU, Editor ATLANTA – Brightree has added a patient engagement tool to the toolboxes of its HME provider customers. At Medtrade in October, the company debuted Patient Hub by Brightree, a mobile app that automates and simplifies how pro- viders connect with their patients. It had the app on display at its booth on a jumbo- sized smart phone that Steve Rogers, vice president, product management, dubbed "phonezilla." "We wanted to give providers a tool where they could communicate where peo- ple communicate most— on their smart phones," he said. Patient Hub is now available for Apple and Android phones, and can be customized with a provider's logo and loca- tion. The app allows provid- ers to automate simple, repetitive process- es like sending out appointment remind- ers, providing order status and tracking updates, and making requests for insur- ance updates. "For insurance updates, you can gener- ate a push notification that prompts the patient to take a picture of their card and send it via secure messaging," Rogers said. The app also allows patients to message their providers with questions related to BY LIZ BEAULIEU, Editor M UCH LIKE HME providers, The Compliance Team has had to reinvent itself over the years. The Spring House, Pa.-based accredit- ing organization, which celebrates its 25th anniversary this year, has diversi- fied into different post-acute care mar- kets and launched addi- tional products, includ- ing the new Exemplary Provider designation f o r P a t i e n t - C e n t e re d Respiratory Home, and in the process grown to 35 employees. Here's what Sandra Canally, the only woman to own an accrediting organization, had to say at Medtrade in October about the new designation and more. HME NEWS: When you look at the past 25 years, what are some of the more signifi- cant changes in the accreditation market? Sandra Canally: The Medicare Moderniza- tion Act, which required accreditation. We date back prior to the MMA—a lot of people forget that, it wasn't just the Big 3, it was the Big 4—but once that hit, the masses came into the accreditation market. HME: How has The Compliance Team dif- ferentiated itself? Canally: We built a model around the exemplary provider. Most people don't know what accreditation means, but they know what exemplary means. To create exemplary providers, we have an BY LIZ BEAULIEU, Editor ATLANTA – Manufacturers and ven- dors strutted their stuff en mass at Medtrade in October in Atlan- ta. Here's a roundup of what some of them had on offer. 3B FEEDS CASH-HUNGRY HME PROVIDERS 3B Medical's Alex Lucio said at Medtrade that the company has sold out of its Lumin Bullet, a device that cleans CPAP hoses, even though it hasn't even start- ed production yet. The company expects to make the device avail- able in December. Why is the Lumin Bullet reso- nating so much with providers? Two reasons: First, it's an easier sell to CPAP users at $99 retail than a Lumin CPAP Cleaner at $249 retail; second, "Dealers are hungry for more cash items, in general," said Lucio, CEO of the Winter Haven, Fla.-based com- pany. "The Lumin line is outsell- ing anything else we sell." 3B was also talking up its first portable oxygen concentrator, the Aer, at Medtrade. It plans to make that available in January. AIRAVANT'S CPAP ALTERNATIVE—FOR HME Ron Richard, who has been a presence in the HME industry at a number of companies over the years, was back on the scene at Medtrade this year with a new company called AirAvant Medi- cal, which makes the Bongo Rx, a small device that goes in each nostril and creates back pressure when users exhale. The company is positioning the Bongo Rx as a retail product that needs a prescription, and it was at the show to build a dealer network to provide the product to users. It envisions them selling the devices in a four pack, one each for 90 days. Q&A: Sandra Cannally B R I G H T R E E S E E N E X T PA G E THE NUMBER of exhibitors at Medtrade was up this year. S. Cannally Steve Rogers

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