HME News

NOV 2017

HME News is the monthly business newspaper for home medical equipment providers. This controlled circulation publication reaches 17,100 home medical equipment services providers, including traditional HME dealers & suppliers, hospital- and pharmacy-o

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22 / november 2017 / hme news b usiness Development By John Andrews, Contributing e ditor A mong the patient population with chronic illnesses, diabetes is the most common catalyst and co-morbidity, which makes it one of the most complex and important disorders facing providers. And its growth, gradually rising for decades, continues unabated. t he numbers show that t ype 2 diabetes has become a global epidemic, with more than 400 million people currently affect- ed. Domestically, the number of people with t ype 2 diabetes reached an estimated 30.3 million in 2015, or nearly 10% of the population. Because the patient base is so vast, it is virtually impossible for providers in the acute and post-acute care sectors to fur- nish the necessary products and services through face-to-face visits. So the health- care industry is relying more on technol- ogy to serve as self-management tools for diabetes patients to control their disease. " m ost people with t ype 2 diabetes only see a healthcare professional for a total of a couple hours a year—the rest of the time they rely on self-management, which is particularly critical," said m ichael Kloss, C eo of Ascensia Diabetes Care, an inter- national diabetes specialty company that has U.S. offices in Parsippany, n .J. "As the number of people with diabetes increas- es, self-management becomes even more important as a way to effectively monitor, treat and support this growing population." Patient self-management key to diabetes Diabetes GLOBAL EPIDEMIC ■ Staggering numbers: Type 2 diabetes has become a global epidemic, with more than 400 million people currently affected and the total is projected to swell to more than 640 million by 2040. Domestically, the number of people with type 2 diabetes reached an estimated 30.3 million in 2015—nearly 10% of the population. GOING DIGITAL ■ Taking control: It has become paramount for patients to take responsibility for their own disease management and they can through the various technological options now available. Using electronic devices such as smart phones, iPads and FitBits, patients can share their blood glucose data and other vital signs with their clinicians in real time. VIRTUAL HELP ■ Patients not alone: Diabetics may be shouldering the responsibility for their own disease management, but they can get help from providers through various channels. Using their electronic devices, patients can get professional advice about the disease and the lifestyle modifications they need to make in successfully managing their blood sugar levels. Diabetes management encompasses vari- ous approaches, from prevention to life- style interventions to monitoring equip- ment and treatments. Ultimately, it is up to patients to closely monitor their nutrition, blood glucose testing, medication manage- ment and exercise, but through remote communications with their clinical team, patients can maintain healthy sugar levels and keep the disease under control, Kloss said. "Putting all their treatment goals into action is very challenging and contact with healthcare professionals is limited in terms of hours per year, meaning that most of their disease management is managed alone," he said. " e ffective solutions can be found to support various aspects of diabe- tes management, but it is important they fit seamlessly into the lives of people with diabetes and make management of their condition easier." 'Digital' health solutions Patient self-management fits squarely within the domains of disease state man- agement and telehealth, utilizing digital communications through smart phones, iPads, FitBits and other devices that oper- ate within the wireless network infra- structure. h ealth technology companies like Plano, t exas-based Vivify h ealth help facilitate communications between patients and providers. Robin h ill, R n , chief clinical officer for Vivify, says the first step toward enabling patients to self-manage their disease is to educate them about the condition and the procedures they must follow to keep their sugar levels under control. " t he majority of diabetes patients want to take care of themselves but lack the understanding of it," h ill said. "Because diabetes is a prevalent co-morbidity, our program helps patients understand their blood glucose levels, the risk of hypogly- cemia and how to take action on ensuring wellness. Instead of clinicians pulling data from patients, the patients are pushing data to clinicians." Patients can monitor their conditions using their own mobile or electronic device or can use a Vivify Pathways home kit that includes a tablet that connects wire- lessly with glucose meters, blood pressure cuffs, thermometers, pulse oximeters and spirometers. " t his is definitely the new normal and expected for discharge and care of the patient across the post-acute spectrum," h ill says. "It is no longer standard practice that patients are left on their own." Colin Roberts, vice president of prod- uct strategy for o maha, n eb.-based West Corp., was diagnosed with t ype 1 diabetes 12 years ago, which gives him a special empathy with patients. "When you have diabetes, you're not just a patient, you're a nutritionist, mathemati- cian and behavioral psychologist," he said. "Patients need the right support and educa- tion around those factors." As a telecommunications company, West focuses on facilitating "enhanced" inter- action between providers and patients. By furnishing services like the Interac- tive Voice Response call center, outbound notifications and refill reminders, West is a conduit and coach for "nudging diabetics to remember what their doctor told them." i nnovation wante D t hrough its Diabetes Challenge, a global competition for innovative digital solutions to support diabetes management, Ascencia is inviting new ideas to tackle the epidem- The healthcare industry is relying more on technology to serve as self-management tools for diabetes patients to control their disease ic. t he aim is to "unearth undiscovered solutions from diabetes innovators," Kloss said. Finalists, runners-up and the winner all receive cash prizes to support further development of their ideas. " t his challenge represents the modern approach to finding innovative solutions for people with diabetes, alongside our own R&D," he said. " t his challenge will not solve the diabetes epidemic on its own, but it is a critical step in the development of new diabetes solutions." HME C ATEGOR y MEDTRADE BOOTH 1351 Statement of Ownership, Management, and Circulation 1. Publication Title: HME NEWS 2. Publication Number: 014-683 3. Filing Date: 10-03-2017 4. Issue Frequency: Monthly 5. Number of Issues Published Annually: 12 6. Annual Subscription Price: Free/Controlled Circulation 7. Complete Mailing Address of Known Office of Publication: 106 Lafayette St., Yarmouth, ME 04096-9998. Contact Person: Barb Schrafel, 319-364-6167. 8. Complete Mailing Address of Headquarters or General Business Offices of the Publisher: 106 Lafayette St., Yarmouth, ME 04096-9998 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor: Publisher, Rick Rector, 106 Lafayette St., Yarmouth, ME 04096-9998 Editor, Elizabeth Beaulieu, 106 Lafayette St., Yarmouth, ME 04096-9998 Managing Editor, Theresa Flaherty, 106 Lafayette St., Yarmouth, ME 04096-9998 10. Owner: J.G. Taliaferro, Jr., 106 Lafayette St., Yarmouth, ME 04096-9998 11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities: None 15. Extent and Nature of Circulation: Average no. copies each No. copies of single issue issue during preceding published nearest to 12 months filing date a. Total Number of Copies(net press run) 15,330 15,113 b. Paid and/or Requested Distribution (1) Paid/Requested Outside County Mail Subscriptions 10,858 10,144 (2) In County Paid/Requested Subscriptions 0 0 (3) Sales: Dealer, Carrier, Vendor, Counter, and Other 0 0 (4) Requested copies Other Classes mailed Through USPS 0 0 c. Total Paid and/or Requested Circulation 10,858 10,144 d. Nonrequested Distribution (1) Nonrequested Outside County Copies 3,504 4,491 (2) In County Nonrequested As Stated On Form 3541 0 0 (3) Nonrequested Other Classes Mailed Through USPS 0 0 (4) Nonrequested Distribution Outside mail 434 0 e. Total Nonrequested Distribution 3,938 4,491 f. Total Distribution 14,796 14,635 g. Copies Not Distributed 534 478 h. Total Issues 15,330 15,113 i. Percent Paid and/or Requested Circulation 73% 69% Electronic Copies a. Requested and Paid Electronic Copies 2,534 3,025 b. Total Requested and Paid Print Copies (Line 15c) + Requested/Paid Electronic Copies 13,392 13,169 c. Total Requested Copy Distribution (Line 15f) + Requested/Paid Electronic Copies 17,330 17,660 d. Percent Paid and/or Requested Circulation 77% 74% I certify that the statements made by me above are correct and complete. Rick Rector, Publisher 10-3-17

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