HME News

MAR 2018

HME News is the monthly business newspaper for home medical equipment providers. This controlled circulation publication reaches 17,100 home medical equipment services providers, including traditional HME dealers & suppliers, hospital- and pharmacy-o

Issue link:

Contents of this Issue


Page 19 of 23

20 / m AR ch 2018 / hme news S P R I N G M A r c h 2 7 - 2 9 , 2 0 1 8 n M A n d A l A y b A y c o n v e n t i o n c e n t e r n l A s v e g A s 2018 Exh I b I to R SP otl IG ht NEW L O OK. SAME BIG HEART. OK. SAME BIG HEART. At NSM, we have rebranded to better reflect who we are and what we do. In the center of it all is our clients. Clients like Kelli. To learn more about our brand story and Kelli, go to By Jeff Rowe, Contributing w riter LAS VEGAS – What is the "new normal" for HME providers? That's the question many provid- ers are grappling with as they work to chart a path forward in an environ- ment marked by constant change. At Medtrade Spring in Las Vegas, in "HME the New Normal," Balance is key in 'new normal' By John And R ews, Contributing e ditor J u ST THE name Doctor in the House conveys an impression that the Blue Bell, Pa.-based orthotics manufacturer isn't a run-of-the-mill product emporium. It is operated by a physician, Dr. Scott Fried, who specializes in hand surgery, and the company operates more like a practice than a factory. The company has had a presence at the Medtrade fall show in Atlanta for a few years, but this year they are expanding Wanted: Hometown HMEs their HME industry presence by exhibiting at Medtrade Spring in Las Vegas. The reason, says Alan Dupuis, vice president of sales, is to get traction with more brick-and-mortar HME providers for its new shoulder, wrist, back and knee orthotic product lines. "We're looking for the hometown HME providers who have the local connections," he said. "They can help us introduce this new line of products to the physician community and their patients." Pride in a design approach for orthotic equipment that represents outside-the-box thinking is evident with a cash sales item called Easy Splint, a shoulder sling that Dupuis describes as "a fanny pack on ste- roids." Instead of concentrating the sling weight on the neck, the Easy Splint fastens around the waist. By resting on the waist pack, the patient's arm has more functional- ity than it would strapped against the chest. As a practicing physician for 30 years, Dr. Fried developed an empathy with patients and channeled that empathy into the design of his product line, used by therapists at his practice. Besides being designed for more comfort, orthotics like the Miracle Splint for wrists has a "healing effect" that is 50% effective in curing carpal tunnel, tendinitis and arthritis without surgery, Dupuis said. u ltimately, exposure at Medtrade Spring offers a great opportunity for Doctor in the House to make greater inroads into the HME industry. h M e Doctor in the House sees Medtrade Spring as key to tapping local markets Ty Bello t y b e l l o s e e pa g e 2 2

Articles in this issue

Links on this page

Archives of this issue

view archives of HME News - MAR 2018