20 www.hmenews.com / m AR ch 2018 / hme news
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M A r c h 2 7 - 2 9 , 2 0 1 8 n M A n d A l A y b A y c o n v e n t i o n c e n t e r n l A s v e g A s
2018
Exh I b I to R SP otl IG ht
NEW L O OK.
SAME BIG HEART.
OK.
SAME BIG HEART.
At NSM, we have rebranded to better reflect who we are and what we do.
In the center of it all is our clients. Clients like Kelli. To learn more about
our brand story and Kelli, go to NSMLetsGetMoving.com.
By Jeff Rowe, Contributing w riter
LAS VEGAS – What is the
"new normal" for HME
providers? That's the
question many provid-
ers are grappling with as
they work to chart a path
forward in an environ-
ment marked by constant
change.
At Medtrade Spring
in Las Vegas, in "HME the New Normal,"
Balance is
key in 'new
normal'
By John And R ews, Contributing e ditor
J
u ST THE name Doctor in the House
conveys an impression that the Blue
Bell, Pa.-based orthotics manufacturer
isn't a run-of-the-mill product emporium. It
is operated by a physician, Dr. Scott Fried,
who specializes in hand surgery, and the
company operates more like a practice than
a factory.
The company has had a presence at the
Medtrade fall show in Atlanta for a few
years, but this year they are expanding
Wanted: Hometown HMEs
their HME industry presence by exhibiting
at Medtrade Spring in Las Vegas. The reason,
says Alan Dupuis, vice president of sales, is
to get traction with more brick-and-mortar
HME providers for its new shoulder, wrist,
back and knee orthotic product lines.
"We're looking for the hometown HME
providers who have the local connections,"
he said. "They can help us introduce this new
line of products to the physician community
and their patients."
Pride in a design approach for orthotic
equipment that represents outside-the-box
thinking is evident with a cash sales item
called Easy Splint, a shoulder sling that
Dupuis describes as "a fanny pack on ste-
roids." Instead of concentrating the sling
weight on the neck, the Easy Splint fastens
around the waist. By resting on the waist
pack, the patient's arm has more functional-
ity than it would strapped against the chest.
As a practicing physician for 30 years, Dr.
Fried developed an empathy with patients
and channeled that empathy into the design
of his product line, used by therapists at his
practice. Besides being designed for more
comfort, orthotics like the Miracle Splint
for wrists has a "healing effect" that is 50%
effective in curing carpal tunnel, tendinitis
and arthritis without surgery, Dupuis said.
u ltimately, exposure at Medtrade Spring
offers a great opportunity for Doctor in the
House to make greater inroads into the
HME industry.
h M e
Doctor in the House sees
Medtrade Spring as key to
tapping local markets
Ty Bello
t y b e l l o s e e pa g e 2 2